Property Listing Quality Process

Property Listing Quality Process

It is simple to create a great looking property listing with Listed By Owners however it is important to ensure your Listing reads well and conveys to the prospective buyer the essential information which falls into simple headings.

Accurate Information:
You should Provide comprehensive and truthful details about your property and hide nothing that would cause a willing buyer to change their mind. At long last estate agents are now required to be accurate, this requirement was forced on them by the recent amendments of the Consumer Protection Regulations made clear in November 2003. It was not adopted by choice but was thankfully imposed on agents. It’s a good starting point to bear in mind when considering your Property listing quality.

The National Trading Standards Estate and Letting Agency Team (NTSELAT) published new guidance in November 2023 that clarified and improved the material information that estate agents must provide when marketing a property. The new guidance includes:

Part B
Information that must be shared for all properties, including:

Property type

Building materials

Number of rooms

Utilities, including broadband type, speed, and mobile signal coverage

Parking
Part C
Information that only needs to be established if the property is affected by the issue, including:

Flood risk

Restrictive covenants

Building safety, such as unsafe cladding

Rights and easements, such as public rights of way and shared drives

Conservation area inclusion

Listed status

The new guidance aims to improve the consumer experience when purchasing property by:

Providing upfront material information
Enabling buyers to make an informed decision before purchasing

Detailed Descriptions:
Write thorough descriptions highlighting what you really like about the property and how it works with your family and lifestyle. Don’t be afraid to improve the description using AI but do check the description is scrupulously honest.

High-Quality Photos:
Always think “could that image be improved with lighting, less mess or less furniture and perhaps give line of sight to the base of the walls to give the impression of space. Be sure to use clear, well-lit images that showcase the property’s best features. We would always suggest professional photographic images taken by an experienced professional will help.

Transparent Pricing:
Display a clear and reasonable price, if you anticipate charging additionally for some items be clear about this from the outset.

Contact Accessibility:
Ensure contact details are accurate and easily reachable, we provide the facilities on your ListedByOwners Property Listing to give a range of hours and days that work for you and also what you require from the potential viewer prior to arrival mindful that you will be meeting a stranger so asking for proof of identity is a good idea, making it clear you are sharing their information with family who may also be at the meeting. Ask about their own position, Under Offer, In a chain, out to waste a few hours on a Sunday etc.

Recommended Property Listing Quality Process
In addition to being Accurate as set out above include essential property information like:
Room sizes in Metric and Imperial, is the garden a sun trap ie south facing?
Amenities including the speed of broadband, the running costs related to utility bills, any work you had done on the property. Preparing this in advance will prevent any delays later on. For owners of listed buildings you should also consider that in addition to Building permission you also require Listed Building consent even if the work was in the Garden.

Neighbourhood details:- Schools, Transport links, Neighbourhood watch and local issues such as planned housing developments or other known pending significant change.

Energy performance ratings
Verify all information before publishing, when you have your EPC have a link to it in your Property Listing.
Update listings promptly if any details change.

For specific questions about your Listed By Owners Property listing quality process you are welcome to call us.