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Screening Potential Buyers

By

Grant Saxon Rowe

Posted in For sale by owner On 18th July 2024

Screening potential buyers is a crucial step in the property selling process, particularly when handling the sale yourself. As a property seller, ensuring that you are dealing with serious and qualified buyers can save you time and prevent complications during the sales process. Here are essential tips on how to effectively screen potential buyers:

1. Pre-Qualification

Before engaging in detailed discussions, let’s ask the interested party if they are in a position to move or are they just out wasting your time. Have they sold their own property, is it under offer, have they exchanged contracts or are they a cash buyer? If you don’t ask early on the buyer is likely to waste your time, by being clear it is in everyone’s interest to avoid delays and have a clear understanding all round. Be prepared to answer a few questions yourself such as – How long will it take you to move out, is there an onward chain etc.

Request that potential buyers provide a pre-qualification or pre-approval letter from their bank or mortgage lender. This document indicates that they have been preliminarily approved for a loan of a certain amount, affirming their financial capability to purchase your property.

2. Proof of Funds

For cash buyers, ask for proof of funds. This can be a recent bank statement or a letter from their Solicitor verifying that they have the necessary funds available to complete the purchase, Banks tend not to be forth coming on such matters but a bank statement or other instrument may suffice. This step is crucial to ensure that the transaction will not be delayed or fall through due to financial issues.

3. Initial Screening Call or Meeting

Conduct an initial screening call or face-to-face meeting. Use this opportunity to gauge the seriousness of the buyer and to discuss their needs and timeline. This interaction can provide insights into their readiness and motivation, helping you prioritize buyers who are ready to move forward quickly.

4. Buyer’s Agent Credentials

If the buyer is working with an agent, verify the agent’s credentials and experience and look for reviews or testimonials from previous clients. A reputable agent can often signify a serious buyer.

5. Ask Targeted Questions

During discussions, ask targeted questions to understand the buyer’s specific interest in your property and their buying criteria. Questions could include why they are moving, what their timeline is, and what aspects of your property particularly appeal to them. This will help you assess their commitment and if they really fit for your property.

6. Check for Contingencies

Understand any contingencies the buyers might propose, such as the need to sell their current home before purchasing yours. Such contingencies can affect the timing and certainty of the sale. Weigh these factors carefully, especially if other, less encumbered offers are on the table.

7. Communication Style

Pay attention to the buyer’s communication style. Prompt, clear, and professional communication can be indicative of a serious buyer. Conversely, delayed or unclear responses might signal a lack of seriousness or potential future complications.

8. Consult a Professional

Once you have the potential buyer and if you feel out of your depth there is nothing wrong in considering getting some help from a trusted advisor to help in screening and evaluating offers. Their expertise can be invaluable in identifying red flags and ensuring that the transaction moves smoothly towards closing.

9. Follow-Up

After your initial interaction, follow up promptly with potential buyers who show genuine interest and meet your screening criteria. Keeping the lines of communication open is key to advancing the sale process efficiently. Having an written audit trail after discussions can also be useful later on should clarification be needed on key points.

10. Maintain Professionalism

Throughout the screening process, maintain a professional demeanour. Be courteous and respectful, but also firm in your requirements. This balances establishing a good rapport with potential buyers while protecting your interests.

Finally once the buyer and vendor are in agreement this is the time to protect your interests. Far too many sales fall through because the estate agents leave too much open to chance.

A Reservation agreement benefits all parties, it’s a simple agreement that works well if the buyer has funds if cleared funds that passes an amount equal to an agreed deposit that would be “Held as agent” or consider Gazeal to setup the facility for you.

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