Facebook is your friendly low cost marketplace.
Social Media Marketing of Property happens all the time, when you see someone share the listing they are also paying the estate agent to list perhaps ask why didn’t they try to sell it themselves.
Local for sale groups, property groups, community groups are all great places to share your listing. With every post be sure to include an obvious “Call to action” such as please like and share or Call me after 6pm be ware of scammers, some people prefer to make sure that any viewing is when you have a family member with you and you have verified the identity of who is arriving.
Prime your Warm market – Your friends will want to be seen to being helpful
You create two posts, The first post is for your friends and family to see, it explains that you are listing your property for sale. be clear about what you want everyone to do, you do not want “likes” you need actual “shares and Retweets” perhaps they are members of property groups or Parish groups, ask them to share the listing into the relevant groups they belong to, and then provide the written text for them to copy and paste.
THE SECOND POST is the one they should take action on.
You have created a listing on ListedByOwners, it already has great images, perhaps a video and a virtual tour, your EPC and floor plans are in there or you can add them later.
If you are on a mobile device it helps to write this in the Notes section and then simply copy and paste it when you are ready and send it to your friends using SMS/WhatsApp or FB Messenger.
URL LINK HERE TO YOUR PROPERTY
My friend is selling a really lovely property in ADDRESS HERE
It’s priced to sell and there are no agents involved, please have a look and if it’s not for you would you please consider sharing the listing.
These days property can change hands without needed an estate agent which keeps the costs down
#listedbyowners #detachedHomeCity #ForSaleByOwnersCity
Use obvious hashtags such as #listedbyowners or #CroydonDetachedProperty #BostaBlancaProperty to drive traffic, this is all about being seen.
Avoid spaces in multi-word hashtags
To create a hashtag from a single word, you only need to add the # symbol to the front. For multi-word phrases, you need to join all the words, so they become a single clickable link.
Adding spaces between the words will break up the hashtag, making only the first word clickable. That means your post is unlikely to show up in front of relevant users.
If you’re worried about readability, capitalize the first letter of each new word to make it easier to read. So #detachedproperty becomes #DetachedProperty
Your local youths may be better at social media than you, why not engage with them by contacting the local College (they often have media students and Tutors eager to engage in real world projects. Explain you have an opportunity the students could assist with. Even if you paid a blogger it is going to cost less than an estate agent.
Instagram
If you have nice images this is the place to be seen, if you don’t have nice images then get them, we have a list of professionals who can help you here https://listedbyowners.co.uk/great-images/ There will be many suppliers local to you who could assist.
Twitter or X as it is now
Social Media Marketing of Property on X can also drive traffic to your listing, this link could be of interest if only so you can see how online marketing can help you https://twitter.com/hashtag/houseprices?lang=en
The For Sale Board
Not all For Sale Boards are equal – they are primarily designed to raise awareness of the estate agent, once they have an enquiry the prospective buyer will also be shown other properties – this is covered in this article https://listedbyowners.co.uk/blog/introducing-listed-by-owners-for-sale-boards/
#SocialMediaMarketingofProperty